物质主义者奢侈品消费行为的心理认知基础：基于心理账户的视角*
董艺佳, 张玥, 李雪, 蒋奖, 刘子双, 杜晓鹏
The Cognitive Basis of Materialists’ Luxury Consumption: From the Perspective of Mental Accounting
Dong Yijia, Zhang Yue, Li Xue, Jiang Jiang, Liu Zishuang, Du Xiaopeng
心理科学
.
2024, (1): 187
-195
.
DOI: 10.16719/j.cnki.1671-6981.20240122
