伙伴还是仆人?品牌犯错情境下拟人化社交倾向对消费者态度的影响*
谢志鹏, 王静远, 秦环宇, 何逸
Partner or Servant? The Impact of Anthropomorphism on Consumer Attitudes in the Context of Brand Failures
Xie Zhipeng, Wang Jingyuan, Qin Huanyu, He Yi
心理科学
.
2024, (2): 393
-401
.
DOI: 10.16719/j.cnki.1671-6981.20240217
