新颖性与适用性在广告再认中的提取模式差异

周淑金刘萍罗俊龙王静李丹

The Differential Retrieval Pattern of Novelty and Usefulness in Advertising Recognition

Zhou Shujin, Liu Ping, Luo Junlong, Wang Jing, Li Dan

心理科学 . 2020, (4): 925 -930 .