主流还是小众品牌?独特性需求和目标追逐阶段对消费者品牌选择的影响*
雷蜀豫, 杜建刚, 杨德锋
Mainstream or Niche Brands?The Impact of Need for Uniqueness and Goal-Pursuit Stage on Consumer Brand Choices
Lei Shuyu, Du Jiangang, Yang Defeng
心理科学
.
2025, (6): 1439
-1449
.
DOI: 10.16719/j.cnki.1671-6981.20250613
