Abstract:

The metaphor “cleanliness is next to godliness ” is widely accepted in real life. Recently, researchers have tried to use the methods applied in behavior and cognitive science to prove the mental reality of this metaphor. And many researchers pay a lot attention to the casual effect of physical to moral judgment. However, there have been heated debate on the direction to which physical cleansing will lead when making moral judgments, more severely or even more tolerably? Hence, it is important for us to understand how cleansing priming works for moral judgments, and what factors influence these two different directions. After referring to some related research, there are some factors people paid few attention to like the original mental states (mood) before cleansing priming, priming methods of physical cleanliness, the roles people play (actor or observer) in moral judgments, the type of moral behaviors, as well as some unknowable moderators and mediators, and all these factors could exert some distinct influences on our moral judgments. Based on these, researchers should further explore states like disgust, happiness or neutral before and after cleanliness priming. Moreover, different cleansing priming should be more precisely defined and the combination of cleansing priming with different subject roles may also make some difference. And the influence of moral scenarios together with some other mediators (such as moral self-image and political standpoint ) or moderators (like compulsive tendencies and perfect personality) on morality should also be paid close attention to, so as to reveal the mechanisms of cleansing priming in shaping moral behavior and moral cognition more correctly. What’s more, cleanliness priming in future research should be manipulated more standardly. And specific groups like criminals or judges should also be paid attention to, so as to explore the effects of cleanliness on moral judgment among these groups. Besides, owing to culture limitation of metaphor, future researches need to take culture factors into account when carrying out related researches. Given that dirtiness or cleanliness of physical environment plays such an important role in reality, future researchers should pay more attention to the role of situational factors of cleansing in morality; That is to say researchers need to attach great importance to the implication roles of cleansing clues, such as the locating place of the slogan, public service advertising or dustbin. Great importance should also be attached to the rebuilding of environment in prison, so as to make a better environment for prisoners which may help them reform better. Only in these ways, can Chinese people shape moral behaviors and cognition more correctly in this comfortable and clean environment.

摘要：

“身体清洁与道德洁净”的隐喻联系被广泛应用于现实生活中。基于清洁启动与道德判断的关联性研究，身体清洁与道德判断存在两个不同的作用方向，即清洁启动之后是更为严苛还是更为宽松。文章从清洁启动对道德判断作用方向不同的影响因素出发，探讨和分析了以下5个潜在的因素：清洁启动前的初始情绪状态、不同清洁操纵方式、道德事件行为主体、道德事件类型及中介（道德自我意象、政治立场等）或调节变量（强迫倾向、完美人格、思维类型等），认为未来研究不仅要考虑这些影响因素，也应该重视清洁启动操纵上的规范化，同时关注清洁启动对特殊群体的作用（如罪犯、法官等）及注重文化上的适用性。