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Journal of Psychological Science
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中文
Partner or Servant? The Impact of Anthropomorphism on Consumer Attitudes in the Context of Brand Failures
Xie Zhipeng, Wang Jingyuan, Qin Huanyu, He Yi
Journal of Psychological Science . 2024, (
2
): 393 -401 . DOI: 10.16719/j.cnki.1671-6981.20240217
