This research will use the method of the PDP to distinguish the implicit and explicit information processing of audience to sexual appeals advertisements. Exploring the information processing model and to explore the causes of. In the study, we choose 122 college students as testers. The study involved an experiment comprised a 3×2×2 factorial .The purpose of this study is to investigate how cognitive information processing would respond to sexual appeals advertisements by analysis the respond to Bare type (implicative, generally, explicit) and different types of celebrity spokesperson (famous, normal ) in advertising. The results showed that: 1. From the explicit control of processing, memory of implicative s Sexual appeals advertisements did the best effect. 2. From the implicit automation processing, the automatic processing of people on explicit sexual appeals advertisements did the best effect. People give more attention to explicit Sexual appeals advertisements in Subconscious. 3. The study did not find celebrity effect in Sexual appeals advertisements.