Abstract: Color preference is a favorite or the preferred disposition in the psychological sense. Facing the same color, different people will show different preferences, tend to choose favorite color, avoid dislike color. One of the senses, vision is one of the most important sources of information, the color is a visual stimulation , which can cause direct reaction of human, it not only affect the person's psychology, mood changes, and affect the body's physiological processes. Previous studies have divided colors into abstract color and specific color, people will show preference both of them, but both are not the same, for different objects of colors, preference is different; Being reflected individual emotion attitude, the color preference is influenced by many factors, such as personality, gender, age, nationality, etc. Researchers have put forward different theoretical interpretation of color preference, such as biological mechanism, color emotion, ecological valence theory. Although the researches of color preference have achieved a lot, but several limitations existed in the previous research's content, material and subjects. Research content is simple, people often not only accept monochrome in daily life, but facing more complex stimulation, therefore, only monochrome color preference research is not enough, the future research should be much more complex color materials. Furthermore, study neglected color attribute, the color appearance mode, environment, which will affect the color preferences. In addition, most research is adopted subjective survey methods, in recent years, the research on the method of using more objective methods, such as eye movements. They are the future research direction.

Key words: Key words： Color preference, Abstract color, Specific color, Factors

摘要： 颜色偏好是人在心理上所喜爱或偏好的颜色。人们对抽象颜色、具体物色都会表现出偏好；性格、性别、年龄、文化等因素会影响颜色偏好。以往研究者在研究内容、研究材料、研究条件尚存不足，这正是今后研究的方向。

关键词: 关键词：颜色偏好, 抽象颜色, 具体物色, 影响因素