Perceived values, satisfaction and continuance: An empirical examination of users of 3G services

WU Xiao-Bei; ZHOU Gao-Jun; HU Min; LI Jun

Journal of Psychological Science ›› 2012, Vol. 35 ›› Issue (4) : 943-950.

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Abstract

This paper examines perceived values and satisfaction influencing one’s intention to continue using 3G services. Synthesizing theoretical and empirical findings from prior relevant research, we build and tested a theoretical model of 3G continuance. The results suggest that users’ continuance intention is determined by their satisfaction with 3G use and perceived values of continued 3G use. Satisfaction is the strongest predictor of user’s continuance intention. Perceived usefulness and perceived cost not only has direct effect but also has indirect effect via satisfaction on continuance intention. Perceived ease of use and perceived image is not mediated by satisfaction but directly impact on continuance intention.

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continuance intention / satisfaction / perceived usefulness / perceived ease of use / perceived image / perceived cost

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Perceived values, satisfaction and continuance: An empirical examination of users of 3G services[J]. Journal of Psychological Science. 2012, 35(4): 943-950

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