The Interpersonal Communication Differences in Gender Stereotype -- Based on Social Identity Theory or Social Dominance Theory?

Abstract

Abstract: Abstract: In order to examine social identity theory and social dominance theory, which are the most suitable theories for the study on difference of gender stereotype communication single reiteration paradigm was used to explore gender difference between stereotype consistent and stereotype inconsistent in social communicative context among communicator, target and audience. The result demonstrated that male prefer to communicate man’s stereotype consistent information to maintain high hierarchy. Female prefer to communicate man’s stereotype inconsistent information to change existing hierarchical situation. The different communicative types support the hypothesis of social dominance theory.

Key words: stereotype communication, gender stereotype, social identity theory, social dominance theory

摘要： 为探讨社会认同理论和社会支配理论何者更能解释社会情景中性别刻板印象的传播特点，采用单一复述故事法来研究不同性别的传播者、故事主人公和听众在传播一致性刻板印象信息和不一致刻板印象信息的特点。结果发现：男性更少的传播不利于维持阶层差异的不一致性刻板印象，女性更多的传播打破现有阶层划分的男性不一致刻板印象。男性和女性不同的传播特点都较为支持社会支配理论的假设。

关键词: 刻板印象传播, 性别刻板印象, 社会认同理论, 社会支配理论

Hang LV. The Interpersonal Communication Differences in Gender Stereotype -- Based on Social Identity Theory or Social Dominance Theory?[J]. Psychological Science, 2016, 39(1): 185-190.

吕行钟年. 性别刻板印象的人际传播特点研究 ----基于社会认同理论或社会支配理论？[J]. 心理科学, 2016, 39(1): 185-190.

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