Filial piety as one of the core values of Chinese traditional culture, which has become the dominant psychology, behavior and the strength of daily life. Therefore, filial piety is an important topic of indigenous psychology, the relevant empirical study is still rare, so the research of filial piety need to be further deepened and enhanced. Intergenerational transmission is a new perspective and hot topic of this field. A series of studies have been carried out abroad, but we just begin to introduce overseas relevant research dynamic, and the empirical research of intergenerational transmission of filial piety is lack both in domestic and abroad. Therefore, the study tried to explore the effects of materialism on intergenerational transmission of authoritarian filial piety and reciprocal filial piety. Data was drawn from a survey of 439 children and their father or mother by door-to-door investigation in a village in Hubei province. Parents completed the Dual Filial Piety Concept Scale and materialism Scale, and children completed the Dual Filial Piety Concept Scale and materialism Scale. This took about 15 to 30 minutes to complete the questionnaires. The descriptive statistics, and correlation and regression among factors were calculated with SPSS 18.0, and AMOS17.0 was applied to deal with all data. The results indicated that parents’ materialism had negatively predicted children’s authoritarian filial piety and reciprocal filial piety, and children’s materialism had negatively children’s authoritarian filial piety and reciprocal filial piety. Parents’ materialism had positively predicted children’s materialism, and children’s materialism played complete intermediary role between parents’ materialism and children’s authoritarian filial piety and reciprocal filial piety. The results also found that there were significant effect on the intergenerational transmission of authoritarian filial piety and reciprocal filial piety. But children’s materialism played a significant negative moderate effect between parents’ authoritarian filial piety and children’s authoritarian filial piety; and children’s materialism played a significant negative moderate effect between parents’ reciprocal filial piety and children’s reciprocal filial piety, but the moderating effect of parents’ materialism are not significant. In conclusion, this study examined about the effects of materialism on intergenerational transmission of authoritarian filial piety and reciprocal filial piety. Generally speaking, materialism had multiple negative impacted parents and children’s authoritarian filial piety and reciprocal filial piety. The findings and conclusion of this study has important significance for some social or family problems, and provides reference for education of filial piety in home and school. These results also provide some empirical evidences sinicization research and cross-cultural comparison. It contributes to our understanding of dual filial piety in Chinese society.