Abstract: Time plays an important role on decision-making and actions in people’s daily life, and different people have different perception of time. Time perspective reflects personality difference on time dimension, which can be mainly divided into present time perspective and future time perspective, and they represent the mental representation towards present and future respectively. Previous studies have showed that there was a relationship between time perspective and choice preference. Food choice behavior is a typical behavior in daily behavior. This goal of this is to examine the difference of food choice preference between present time perspective and future time perspective people from the explicit and implicit view. And we also aim to explore the role of construal level in the relationship between time perspective and food choice preference. In the study, we conducted two experiments: In experiment 1, we used ‘Zimbardo Time Perspective Inventory’ to pick out college students with Present-Hedonistic perspective or future time perspective (30 Present-Hedonistic perspective vs. 30 future time perspective people) to participate in the Food Choice Task. All participants made a choice between healthy food and unhealthy food. The results showed the subjects with Present-Hedonistic perspective have a higher unhealthy food rate than those with future time perspective. In the experiment 2, we use SC-IAT (Single Category Implicit Association Test) and employ a 2 (Present-Hedonistic perspective vs. future time perspective) × 3(high construal level vs. low construal level vs. control construal level) between-subjects design. Time perspective is one independent variable as the between-subjects factor measured by Zimbardo Time Perspective Inventory, and construal level is another independent variable as between-subjects factor, which is operated by Thinking Reasoning Start Task. And 90 participants received different operations. The dependent variable is an indicator called D value that computed by response time which suggest people’s implicit preference on palatable but unhealthy food products. The results showed that the subjects with Present-Hedonistic perspective have a higher D value than those with future time perspective; the people with low construal level have a higher D value than control group, and the control group are significantly higher than high construal level; time perspective and construal level have an interaction on food choice preference. For people with Present-Hedonistic perspective, the difference of construal level has a significant impact on unhealthy food choice preference And for people with future time perspective, the difference of construal level has no significant impact on unhealthy food choice preference. From what have discussed above, we can draw the conclusion that: firstly, the individuals with different time perspective have different food choice preference. The people with present perspective have unhealthy food choice preference, and its performance on food choice task and implicit preference from the explicit and implicit view. And for people with Present-Hedonistic perspective, the construal level significantly affects unhealthy food choice preference, namely high construal level people have less unhealthy food choice preference. But for people with Present-Hedonistic perspective, the effect of construal level is not significant.

Key words: time perspective, future time orientation, present-hedonistic, construal level, food choice preference

摘要： 通过两个实验探索两类时间洞察力特质个体外显与内隐食物选择偏好。实验1用《津巴多时间洞察力问卷》选出“现在享乐”和“未来定向”两类个体，考察其外显食物选择偏好，结果发现，与“未来定向”组相比，“现在享乐”个体选择更多垃圾食品。实验2中，两类个体分别接受不同水平的解释水平，之后完成单靶内隐联想测验，以考察其对垃圾食品的内隐态度，并检验解释水平的调节作用。结果发现，与未来定向组相比，现在享乐组对“垃圾食品”存在内隐偏好。此外，对现在享乐者，解释水平改变会对食物选择偏好有显著影响；而对未来定向者，其影响则不显著。这表明与未来时间定向者比，现在享乐者在外显、内隐层面对“垃圾食品”均有选择偏好。对现在享乐者，解释水平会通过改变心理距离对内隐选择偏好产生影响。

关键词: 时间洞察力 现在享乐个体 未来定向个体 解释水平 食品选择偏好