Abstract: The main purpose of this study examined whether the IAT could control social desirability effectively. Four experiments were conducted to investigate the fake-ability of the IAT, durability of the faking, the prerequisite of the faking and the transfer of the IAT experience. We found (1) The participants could cover up their true implicit attitudes through some kinds of response strategy ,which made the individual implicit attitude and collective implicit attitude distorted. The typical strategy of faking was to balance the compatible and noncompatible combinations by deliberately going slowly in compatible condition and responding rapidly for the noncompatible condition. (2) The faking of IAT probably must be based on subjects’ prior IAT experience. And the IAT experience needn’t belong to the same psychological or social domain. It would be helpful to fake the IAT successfully if the subjects’ had known well the mechanism of IAT. (3) It seemed that the successful faking of IAT could only last for a given period of time. The nearer was the IAT experience, the higher was the possibility of successful faking. In summary, the IAT is not immune to social desirability.

Key words: Implicit Association Test (IAT), Social Desirability, Occupational Stereotype, controlability

摘要： 在许多社会科学研究中，社会称许性会对研究的效度产生不良影响。研究者希望能得到被试的真实态度和反应，从而极力避免这种社会称许性偏见。内隐测量工具的一个主要目的是让研究者能够获得未加任何粉饰的态度测量结果从而消除和避免自我表现和社会称许性。本文通过四个实验考察了内隐联想测验的可掩饰性、掩饰的持久性、掩饰的条件化和IAT经验的迁移性，结果显示：（1）被试可以通过一定的反应策略来掩饰其真实的内隐态度，从而使所测得的个体内隐态度和群体内隐态度失真，典型的反应策略是均衡相容和不相容任务的反应速度；（2）内隐联想测验的可掩饰性需以先前的IAT经验为基础，且IAT经验无需属于相同的测验范畴，对IAT原理的掌握将有助于被试成功地实施掩饰；（3）内隐联想测验的可掩饰性具有一定的时效性，先前的IAT经验越久远，则成功掩饰的可能性越低；总之，内隐联想测验并不能彻底避免社会称许性。

关键词: 内隐联想测验, 社会称许性, 职业刻板印象, 可控性