JIN Jia is a Professor, Ph.D. Supervisor, and Associate Dean at the School of Business and Management, Shanghai International Studies University (SISU). She also serves as Deputy Director of the Shanghai Key Laboratory of Brain-Machine Intelligence for Information Behavior, jointly supported by the Ministry of Education and the Shanghai Municipality. Her research primarily focuses on the fundamental and applied aspects of information behavior using cognitive neuroscience methodologies. Over the years, she has led over ten national and provincial-level research projects, including those funded by the National Natural Science Foundation of China and the Ministry of Education’s Humanities and Social Sciences Fund. To date, she has published 71 academic papers, including 51 in the past five years, with 44 as first or corresponding author. Her work has been published in top-tier such as Journal of Business Ethics (FT50) and Neuroscience & Biobehavioral Reviews (IF 7.5, 2023). In addition, Professor Jin Jia has authored four monographs, holds ten authorized invention patents, registered five software copyrights, and contributed to the development of two group standards. Her accolades include the Second Prize of Zhejiang Provincial Science and Technology Progress Award, the Third Prize of Wu Wenjun Artificial Intelligence Science and Technology Progress Award, the Second Prize of National Teaching Achievement Award, and the Special Prize of Shanghai Teaching Achievement Award. She has been recognized as a “Shanghai Young Top Talent.” Furthermore, Professor Jin Jia serves as a reviewer for over 40 SCI/SSCI journals and holds several academic positions, including Vice Chair of the Neuroeconomic Management Committee of the Chinese Society of Technology Economics, and Editorial Board Member of Psychological Science.