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The Anchoring Effects in Differential Sources of Anchors Information: How Experimenter Provided Anchors and Self-generated Anchors Affect Dual-Processing Model Selective Accessibility Model
Journal of Psychological Science ›› 2012, Vol. 35 ›› Issue (1) : 171-176.
PDF(582 KB)
PDF(582 KB)
The Anchoring Effects in Differential Sources of Anchors Information: How Experimenter Provided Anchors and Self-generated Anchors Affect Dual-Processing Model Selective Accessibility Model
This study investigated the relationship between the anchoring and adjustment heuristic and selective accessibility model of anchoring effects by 64 college students participated in the laboratory experiment. The results showed that: (1) only without self-generated anchors, there is a significant difference in participants’ estimated between who were exposed to the high anchor and those who were exposed to the low anchor. (2) Only with self-generated anchors, there is a significant difference in participants’ estimated response latencies between who were exposed to the high anchor and those who were exposed to the low anchor. The results of our current study suggest that the anchoring and adjustment heuristic is more dominant than selective accessibility model when they are showed up at the same time. The consistency of anchor information would affect different processing mechanisms’ activation, anchor-consistent information would activate selective accessibility model, anchor-inconsistent information would activate anchoring and adjustment heuristic, which is making participants’ estimated reaction time longer than the former.
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