PDF(528 KB)
The Preliminary Study on the Relationship between Cultural Tendency of College Students and the Reaction Time of Perceiving Name
Journal of Psychological Science ›› 2012, Vol. 35 ›› Issue (1) : 191-196.
PDF(528 KB)
PDF(528 KB)
The Preliminary Study on the Relationship between Cultural Tendency of College Students and the Reaction Time of Perceiving Name
Abstract We investigated the relationship between college students’ reaction time to individual’s name and cultural tendency with discriminative reaction time of the words and questionnaire survey. The results indicate that (1) the Vertical and Horizontal Collectivism-Individualism Questionnaire has a lower discriminative validity in the dimension of Collectivism, which needs to be improved; (2) in the visual pathway, individual has a priority on processing his or her full name, given name and surname, and the perceptual pattern of individual’s perceiving his or her name is overall perception; (3)the cultural information that the name contains correlates with the information that gets from the Cultural Tendency Questionnaire ,which supports and verifies the validity of the Cultural Tendency Questionnaire; we also have found that surname and given name as the markers of ego structure are better than the full name.
Key words: name / vertical collectivism / horizontal collectivism / vertical individualism / horizontal individualism
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