Abstract:

Abstract We investigated the relationship between college students’ reaction time to individual’s name and cultural tendency with discriminative reaction time of the words and questionnaire survey. The results indicate that (1) the Vertical and Horizontal Collectivism-Individualism Questionnaire has a lower discriminative validity in the dimension of Collectivism, which needs to be improved; (2) in the visual pathway, individual has a priority on processing his or her full name, given name and surname, and the perceptual pattern of individual’s perceiving his or her name is overall perception; (3)the cultural information that the name contains correlates with the information that gets from the Cultural Tendency Questionnaire ,which supports and verifies the validity of the Cultural Tendency Questionnaire; we also have found that surname and given name as the markers of ego structure are better than the full name.

Key words: Key words: name, vertical collectivism, horizontal collectivism, vertical individualism, horizontal individualism

摘要：

摘要 本文采用问卷调查和字词辨别反应时任务的方法，考察了大学生对个体姓名信息反应时与文化倾向性之间的关系。结果表明：（1）自陈式《垂直、水平个人-集体主义问卷》的集体主义维度上具有较低的区分效度，有待改善；（2）在视觉通路中，个体对自我的姓名、姓、名的加工时均具有一定的优先性，并发现个体对自我姓名的知觉模式为整体知觉；（3）姓名信息所蕴含的文化信息与文化倾向问卷中所测量的信息具有一定的相关，支持并验证了文化倾向问卷的内容效度；同时研究发现姓、名作为自我结构的标识物比姓名更佳。

关键词: 关键词 姓名, 水平集体主义, 垂直集体主义, 水平个人主义, 垂直个人主义