The Mechanism of the Information Processing of the Cross Stereotype in Impression Formation

Wang Pei

Journal of Psychological Science ›› 2012, Vol. 35 ›› Issue (6) : 1343-1348.

Journal of Psychological Science ›› 2012, Vol. 35 ›› Issue (6) : 1343-1348.

The Mechanism of the Information Processing of the Cross Stereotype in Impression Formation

  • 1,1,Wang Pei
Author information +
History +

Abstract

On the undergraduates as subjects, the aim of the study is to explore: in cross stereotypes processing process, whether there is a integrated stereotypes processing advantage effect? If it presents, the difference of the target familiar degrees would affect integrated stereotypes processing advantage effect? Is the single stereotype processing influenced by other stereotypes processing? The Research results show that: (1) In the combination of sex-age stereotypes, by initiating of face, there is the processing advantage effect of gender stereotype and age under different conditions respectively, namely, the male or female gender characteristics of the faces are more dominant than the age characteristics. elderly male or female age characteristics of the faces are more dominant than the gender characteristics.(2) The familiarity affects the processing advantages of the one-dimensional stereotype, namely, when the young subjects perceive faces or word categories, the target hit rate difference of old men and women is significantly higher than the target hit rate difference of young men and women, in other words, young target differences between gender and age is significantly greater than young target, and there is a self reference phenomenon. (3)In the judgments of cross-stereotype, the coexisting cross stereotypes processing is weakened each other, and the processing of the dominant stereotypes is inhibited by the sub-dominant stereotypes processing.(4)In cross stereotypes processing, advantage stereotype processing will be inhibited by its relatively stereotypes processing, and its weakening or inhibiting extent is significantly less than the weakening degree that the processing of the dominant stereotypes is inhibited by exist simultaneously stereotypes.

Key words

social categories / impression formation / the cross stereotype / gender / age

Cite this article

Download Citations
Wang Pei. The Mechanism of the Information Processing of the Cross Stereotype in Impression Formation[J]. Journal of Psychological Science. 2012, 35(6): 1343-1348

Accesses

Citation

Detail

Sections
Recommended

/