The Effects of Single-page and Multi-pages Presentation Designs on User Search Performance and Satisfaction of Web Message

Journal of Psychological Science ›› 2013, Vol. 36 ›› Issue (6) : 1323-1327.

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PDF(300 KB)
Journal of Psychological Science ›› 2013, Vol. 36 ›› Issue (6) : 1323-1327.

The Effects of Single-page and Multi-pages Presentation Designs on User Search Performance and Satisfaction of Web Message

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Abstract

The current study examines the differences in user performance and satisfaction within two general types of webpage information presentation (i.e., single-page and multi-pages). The results provide several empirical suggestions related to webpage design. Two experiments were conducted with 46 participants. The materials used in present study were simulation of web pages, which contains picture and text organized in identical layout. In Experiment 1, we examined the effect of different types of multiple webpage presentation on participants’ task performance and subjective rating. Four types of multi-pages pagination were tested: pagination with a linear count of page chunks, pagination with drop-down selection of page chunks, pagination with direct-enter text box, pagination with forward and backward buttons. Each participant underwent 12 webpage relevant tasks in each page presentation condition first. Participants then were asked to judge these web pages based on their own preference with paired comparison paradigm. The results showed that no significant difference was observed in accuracy, however, there was significant difference among 4 types of pagination both in task completion time (p < .01) and in subjective preference paired comparison(p < .01).The post hoc analysis of completion time indicated that participants spent shortest time in linear count of page chunks design (841ms, p < .01). Direct-enter text box had the longest completion time (1884ms, p < .01). No significant difference was found between forward and backward buttons and drop-down selection of page chunks (1484ms and 1537ms, p > .05). For the preference, linear count of page chunks was most preferred by subjects (81, p < .01). In Experiment 2, we further investigated the effect of page presentation on task completion performance and subjective rating by manipulating task difficulty. Each participant completed 14 search tasks, half of them were judged as easy tasks, while the other half belonged to hard ones. In easy tasks, subjects were asked to find the target information whose exact names were given. In hard tasks, participants find the target information according to some description. Following the searching tasks, each participant filled a satisfaction questionnaire with 5-point Likert scale from 4 aspects: information accessibility, subjective feeling, amount of information, and layout preference. The performance results showed higher accuracy in multi-pages than in single-page presentation (93.80% and 88.60%, p < .05). In addition, the performance difference webpage presentations were influenced by task difficulty, which demonstrated a better performance only in the hard task (89.05% and 78.10%, p < .01), but not in the easy one (98.57% and 99.05%, p > .05).The completion time showed similar results as those of accuracy. For the ratings, multi-pages was scored higher than single-page in each aspect. These results taken together indicate that the pagination with a linear count of page chunks is the best multi-pages design in both performance and subjective satisfaction. In terms of information presentation, multi-pages tends to be superior in both performance and preference to single-page. In summary, multi-pages with a linear count of page chunks is an optimal design of web page.

Key words

single-page presentation / multi-pages presentation / performance

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The Effects of Single-page and Multi-pages Presentation Designs on User Search Performance and Satisfaction of Web Message[J]. Journal of Psychological Science. 2013, 36(6): 1323-1327
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