Abstract: The study aims to explore the difference between implicit and explicit cue preference in romance choice in college students. Based on interview and questionnaire research, the first study selects fourteen cues that regarded as important in mate decision and choose 38 males and 52 females to make important ratings of these cues in order to make a comparision between different sexes of which one counts more. The second study chooses eight most important cues respectively of different genders, and makes a distinction of the important cue rating between implicit and explicit cue preferences attained by eye tracker and self-reported survey, which used 21male college students and 24 ones who has a romantic relationship sustained above six months. The first study shows there is significant differences in cues below of distinct gender: behavior, mastery, character, profession, economic level, family and education background and. The second one indicated notable rating difference in some cues of importance in different genders. What’s more, there was significant difference of cue rating in mean duration time and cue importance when females choose their heterosexual partner, while for subjects in different genders, it existed notable differences in some cues in cue rating between average pupil size and implicit cue importance. In all, the result shows that the notable difference between college students’ implicit and explicit cue preferences in romance choices when choosing heterosexual partners of different genders. Meanwhile, some implicit index such as average duration time and pupil size can be considered as important figures in illustrating implicit attitude in romantic decision.

Key words: Multi-attribute Decision Making, eye movement, cue preference, implicit, explicit

摘要： 本研究旨在探索大学生恋爱决策中的内隐和外显线索的偏好差异。研究一在访谈和问卷调查的基础上，筛选出大学生在恋爱决策中关注的十四条线索，并让38名男性和52名女性大学生对这些线索进行重要性评分，从而比较不同性别的被试在线索重要性上的差异，结果显示不同性别的大学生在品行、个人修养、性格、职业、经济条件、家庭背景和学历这些线索上有显著差异；研究二分别选取了男性和女性大学生最为关注的前八条线索，并通过眼动仪探索被试进行恋爱决策时的内隐线索排序，与通过自陈问卷获得的外显线索排序进行比较，旨在探索被试的内隐与外显线索的重要性排序差异。研究二采用恋爱6个月以上关系稳定的眼动被试群体。结果显示，对于不同性别的被试，其内隐与外显条件下在某些线索重要性方面的排序上存在显著差异;女性被试的平均注视时间排序和对线索重要性排序在某些线索上也存在显著差异，而不同性别的被试对某些线索上的平均瞳孔大小排序上也和内隐线索重要性的排序上存在显著差异。

关键词: 多属性决策, 眼动仪, 线索偏好, 内隐, 外显